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ZND UK Branded QR Label on one of our SmartWeld Pedestrian Barriers.

Branded QR Label

The Branded QR Label

The Branded QR Label provides a convenient and actionable method for potential customers to get more information about the product that is right there in front of them.

The label would be custom designed with your company branding and logo. A clear call to action on the label acts to draw the attention of potential customers. Scanning the QR code would take them directly to your designated landing page. This means that a potential customer can go from discovering your product by chance to a lead in moments.

A Branded QR Label using ZND UK branding on one of our ZND SmartWeld Barriers


Each barrier equipped with a Branded QR Label has the potential to generate new business, this can lead to a viral effect. The more barriers, the more coverage, the greater the chances to generate more business.

Each scan is logged, and a UTM in the destination url allows for traffic to be tracked using analytics.

In addition to being able to generate leads, the label acts as a brand awareness tool.

Without a Branded QR Label a potential customer may just pass by without taking much notice. If they do notice then they may just use Google. There are many providers of barriers, how many of those searches will you win? Having a means of conversion at the point of contact could avoid this.

Scanning the QR label will land potential customers exactly where they need to be to take action, avoiding the need to use Google and thereby avoiding competition. 

Measurable performance

Scans of the QR code are tracked. The time, date, device, number of unique users and, in most cases, location of the scan are all recorded. This information can be reported back, allowing an assessment of the performance of the campaign.

Analytics showing the number of QR scans.

Finally, the traffic sent to a website via a scan can have a UTM, which allows tracking using Google Analytics. Example below;

QR destinations can be given UTMs allowing traffic to be viewed on Google Analytics.


Analytics on scans can only be provided for QR codes supplied by ZND.



Order ZND Pedestrian Barriers can be supplied fiited with custom Branded QR Labels, or they are available for order to fit on existing stock.

Design – Our design team is available to create the label, or you can supply the design yourself.

QR Code – Either supplied by ZND or yourselves. There is no additional cost to ZND supplying the QR code. Analytics can only be supplied on QR codes supplied by ZND.

Want to use Branded QR Labels?

Contact our sales team to discuss your options.

Contact us